Doner Takes Ross-Simons’ Media AOR from Kepler
Doner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.
View ArticleFrances Dillard Reveals Driscoll’s Secret Recipe for Building a $1B...
Insights into the fresh produce category with Driscoll's vp of marketing.
View ArticleCapsule’s Pitch Deck Helped It Raise $12M—and Land Brands Like Instacart and...
The platform uses OpenAI’s Whisper to turn uploaded footage into editable text.
View ArticleBusiness Insider Founder Launches Regenerator, a New Publication
The Substack-based brand plans to adopt a freemium model as it scales.
View ArticleJimmy Fallon to Lead NBC’s New Marketing Competition Reality Series
On Brand with Jimmy Fallon will feature companies such as Captain Morgan, Dunkin’, KitchenAid, and more.
View ArticleGrace Kao Promoted to CMO of Snap
Kao will step into the chief marketer role as CCO Colleen DeCourcy plans her exit.
View ArticleSaturday, April 12 Evening Cable News Ratings: CNN Gets Real Boost From Bill...
In the demo, Real-Time had 5,000 fewer viewers than time slot winner Fox News' Life, Liberty & Levin, at 8 p.m. ET.
View ArticleSunday, April 13 Evening Cable News Ratings: Kilmeade and Gowdy Split the Win
Gowdy edged Kilmeade for the top spot with just 19,000 more total viewers.
View ArticleDoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged...
A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged “defamatory statements” made about DoubleVerify in response to a March...
View ArticleAMS, VideoAmp Enter Strategic Adtech Collaboration
AMS clients can now strategically reach and measure custom audiences across the video landscape.
View ArticleRoku, Adobe Partner on Secure Data Collaboration Platform
Advertisers gain improved insights into streaming behavior as a result of this collaboration.
View ArticleAflac and WNBPA Team Up to Pay WNBA All-Stars What They’re Worth
Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
View ArticleHeads Up, Marketers: That Jargon Habit Could Be Costing Your Brand Millions...
A new study calculates the wages of gibberish.
View ArticleBarbieland Down Under: Mattel Is Bringing Its Malibu Barbie Café to Australia
Malibu Barbie Café, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international.The experiential café is currently open in Austin, Texas, […]
View ArticleFederal Court Finds Google Violated Antitrust Law in Adtech, Potentially...
The tech giant may be forced to divest some of its adtech.
View ArticleTuesday, April 15 Evening Cable News Ratings: A Closer Race at 9 PM
The Rachel Maddow Show is making slow, meaningful gains vs. Hannity.
View ArticleTariffs Impact Hyundai and Nissan’s Ad Plans, But It’s Business...
On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]
View ArticleThe Ad Council Appoints 17 New Members to Its Board of Directors
Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.
View ArticleNetflix Ditches Reporting on Subscribers
Netflix also rolled out its in-house adtech platform for the US.
View ArticleStreaming Ratings, Week of March 17: Netflix’s Adolescence Jumps to No. 1
Netflix took the top spots in the chart, with original drama series The Residence at No. 2.
View Article