Agentic AI Will Optimize the Future of Commerce
This post was created in partnership with PayPal Key takeawaysConsumer adoption of smart wallets, AI companions, and auto-checkout is rapidly transforming the commerce landscape. Brands must adapt as...
View ArticleWhy Retail Media Needs Creators Who Convert
This post was created in partnership with Inmar IntelligenceKey takeawaysThe line between content and commerce is disappearing, and creators are turning attention into transactions. For brands, the...
View ArticleThe Will Cain Show Debuts New Studio (First Look)
The new studio includes a dedicated space for performers and special guests.
View Article3G Capital Buys Skechers USA for $9B
The uncertainty surrounding tariffs did not facilitate the acquisition.
View ArticleLG Ads Pitches Advertisers on 50 Cent and a Candy Shop of CTV Ad Offerings
LG Ad Solutions touts 50 Cent partnership and CTV ad offerings at NewFronts presentation.
View ArticleMSNBC Launches Its New Weekend Programming
The Weekend and The Weekend: Primetime debuted on Saturday.
View ArticleVizio Gives Advertisers First Peek at Walmart’s Ownership
Vizio shares details of Walmart ad strategy at NewFronts.
View ArticleWeekend Desk: Kristen Welker Scores Newsmaking Trump Interview
Welker's interview with Trump made headlines.
View ArticleTubi Unveils New Ad Products and Partnerships to Reach Growing Gen Z Audience
Tubi showcases new products to reach younger viewers at NewFronts.
View ArticleComcast’s Cable Spin-Off Officially Rebrands as Versant
Versant CEO Mark Lazarus says the new name is a "blueprint for versatility, growth, and innovation."
View ArticleWeek of April 28 Morning News Ratings: All 3 Morning Shows Avoid Total Viewer...
The trio did see erosion among Adults 25-54 viewers.
View ArticleWeek of April 28 Evening News Ratings: NBC Nightly News Scores Week-to-Week...
NBC Nightly News with Lester Holt was also the only newscast to record year-to-year growth in the demo.
View ArticleJeff Hoffman Named News Director for WKYC in Cleveland
Hoffman last worked as vice president and general manager of WKMG in Orlando.
View ArticleTwo Years Ago, Ford’s Made-in-America Talk Was Just Marketing. Today,...
Tariffs are still a dark cloud—but there's a silver lining for Ford.
View ArticleDisney Touts Upfront Offerings and Coverage the Super Bowl Has ‘Never...
Global ads president Rita Ferro previews Disney's upfront offerings and its 2027 Big Game.
View ArticleDoorDash Scoops Up UK-Based Deliveroo for $3.9 Billion, Expanding Its...
The acquisition could better compete with Uber.
View ArticleWeek of April 28 Cable News Ratings: MSNBC Experiences Drops in Primetime and...
The week marked the conclusion of Rachel Maddow's 100-day run hosting her show five nights a week.
View ArticleYahoo Pitches Partnerships With Kevin Durant’s Boardroom, Chef Nick...
Yahoo pitches new partnerships at NewFronts and celebrates 30th anniversary.
View ArticleSnapchat to Snap Up Brands With Ad Campaign and Music Series
Snapchat pitches advertisers on ad updates and brand campaign at NewFronts.
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