IPG’s #HaveHerBack Urges Women in Advertising to Continue Speaking Out on...
Has the #MeToo movement lost its steam? "I've been told that I am fuckable by a male colleague," Golin chief creative officer Caroline Dettman told a mostly female audience at the agency's #HaveHerBack...
View ArticlePapa John’s and Publicis Groupe’s Fallon Part Ways After One Month
The month after the strategy call in which Papa John's founder John Schnatter used the N-word and made other racially insensitive remarks, the pizza chain hired Publicis Groupe's Fallon to handle brand...
View ArticleSnapchat and Nielsen Partner to Integrate Offline Data For Audience Targeting
Snapchat and Nielsen are adding deeper audience targeting capabilities, such as offline purchasing data, that could help Snapchat better compete with the likes of Facebook and Google. According to...
View ArticleIf Content Is King, Data Should Be Its Knight in Shining Armor
Netflix. Hulu. Amazon. YouTube. Facebook. Snapchat. Instagram. Linear television. The entertainment industry is at an explosive impasse. We are at the point where we're being exposed to, and consuming,...
View ArticleThis Is Not How You Talk Your Retired Parents Into Selling Their Home
One of the more uncomfortable conversations sons or daughters have with parents is about selling their homes. Sometimes, broaching the subject can be a logical discussion about downsizing. Other times?...
View ArticleHow Nordstrom’s Anniversary Sale Became the ‘Super Bowl’ for Fashion Influencers
In today's fast fashion-filled word, sales happen constantly. But there aren't many sales like the Nordstrom Anniversary Sale, which has become a massive money-maker in the fashion influencer community...
View ArticleGoogle Expands Its Relationship With Droga5 After Review
Google has retained creative agency Droga5 and expanded its remit after a review, according to parties close to the matter. Three sources told Adweek that Droga5 successfully defended the Pixel phone...
View ArticleAfter Wrapping Upfront Talks, Discovery, Inc Restructures Ad Sales Around 12...
Ever since he was tapped to run ad sales for the merged Discovery Communications and Scripps Networks Interactive companies in March, Jon Steinlauf has been hinting at a major restructuring as he...
View ArticleLyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights
New York, New York: It's a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than...
View ArticleHow AI Is Making Advertising More Efficient and Consumer-Focused
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and...
View ArticleThe Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite,...
Twitter added a Translate Tweet option for its mobile site, the Twitter Lite application and Twitter for Windows. The translations, which are powered by Microsoft, have been available on desktop and...
View ArticleFacebook Messenger Users Can Now Import Their Instagram Contacts
Facebook confirmed the official rollout of a feature enabling Messenger users to import their contacts from Instagram. Users with access to the feature will see a Sync Instagram Account option under...
View ArticleDespite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases
What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks...
View ArticleInstagram Is Letting People Know When Their Friends Are Available to Chat on...
The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog...
View ArticleLinkedIn Beefed Up Its Messaging Features
LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more...
View ArticleChatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something...
Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real Mom" front and center as...
View ArticleThe 15 Best Branded Stunts and Activations of 2018 (So Far)
This year's abundance of branded stunts and activations may make it feel like a recent trend, but the tactic has been a marketing staple since the 1800s. One of the first stunts of this kind to enjoy...
View ArticlePaid Social: The New Focus Group for Brands?
Most marketers know this: What you say your brand is does not a brand make in your customers' eyes. Your brand is the perception your audience holds of you. It can mean different things to different...
View ArticleHow Brands Can Use Research to Hone a Design or Logo
The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and...
View ArticleLinkedIn: Here’s How to Save a Post as a Draft
LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn...
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