ESPN, R/GA and 72andSunny Veterans Launch Sports-Focused Shop The Rec League
Los Angeles-based creative and production agency The Rec League officially launched this week, with a stated mission to "positively affect and help push the culture of sport forward." The agency's...
View ArticleSouthern Tide’s Best Marketing Asset? College Students
For Southern Tide, a Greenville, South Carolina-born apparel company and retailer, its strongest marketing doesn't come from the minds of the world's top agencies, or even its own in-house team....
View ArticleAdweek Honors Chicago’s Rising Brand Stars
Chicago has long been home to some of the world's most iconic brands, including McDonald's, Walgreens and Kraft. But it is also host to some of the most vibrant up-and-coming brands that cater to...
View ArticleVictoria’s Secret Appoints a New CEO—and Is Relaunching a Major Category
Changes are coming at Victoria's Secret. The lingerie retailer, which has been in the news over the past weeks following a controversial interview CMO Ed Razek gave to Vogue earlier this month, timed...
View ArticleOmnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent...
Omnicom has emerged victorious in the long, highly contested review for the Army's marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes...
View Article12 Easter Eggs You Probably Missed in Apple’s Incredibly Detailed Holiday Ad
Apple's holiday ad for 2018 is, at first blush, a charming story of a young woman learning to embrace her artistic gifts. She toils away for a year on a mysterious creative project, only to be held...
View ArticleWhy Dave Eggers Wrote An Illustrated Children’s Book About Citizenship
"What can a citizen do?" It's a question that depends a lot on who's asking it. A senator might use it to rally their base. A civics teacher might ask a class for a test. Or, it might be something...
View ArticleFirst Heart-Lifting, Then Pulse-Pounding, AT&T’s New Ad Mixes Genres for a...
Earlier this year, AT&T and agency BBDO brought us a love story that began with a touching airport reunion and ended with the boyfriend running for his life from his suddenly zombified companion....
View ArticleFired McCann Health Global CCO Sues Former Employer for Defamation and...
Jeremy Perrott, McCann Health's global CCO who was fired for unspecified behavioral violations in July, is suing McCann Worldgroup and the larger IPG network for "defamation, tortious interference with...
View ArticleNike Shared the Stories of Everyday Athletes in Documentary-Style Videos for...
Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in...
View ArticleNielsen Social Content Ratings, Week of Nov. 12: The Trophy Goes to the Latin...
Univision's presentation of The 19th Annual Latin Grammy Awards tallied 4.242 million interactions across Facebook, Twitter and Instagram, propelling it to the top of the Nielsen Social Content Ratings...
View ArticleWill the New Ralph Breaks the Internet Sticker Pack Break WhatsApp?
Walt Disney Pictures marked the theatrical release of Ralph Breaks the Internet Wednesday by becoming the first entertainment studio to create a sticker pack for WhatsApp. The Facebook-owned messaging...
View ArticleHow to Leverage Emotional Intelligence to Improve Upon Marketing Strategies
There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell's Leadership Assessment, it is tempting to over-analyze your leadership style...
View ArticleAmy Poehler Throws an Epic Friendsgiving for Tiffany Haddish and Maya Rudolph...
Google released its Home Hub voice-enabled-device-with-a-screen in October and wasted no time taking advantage of a holiday when Americans eat more than 44 million turkeys--which somebody has to...
View ArticleBrands Need to Assert Control Over Their Video Advertising or Risk...
A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and in-banner video was a low-cost alternative...
View ArticleHow to Avoid a Bottleneck and the Lack of Content Illusion
"We don't have enough content." B2B marketers frequently lament the gap between the content they need and that which they're able to produce. Even marketers who are comfortable with their volume worry...
View ArticleHere’s Everything You Need to Know About 2018 Holiday Shopping So Far
Key Takeaways: Thanksgiving Day is the fastest-growing online shopping day. Cyber Monday is expected to set a new record for online shopping in the U.S. with a projected $7.8 billion. Consumers placed...
View ArticleEditor’s Letter: Adweek Is Challenging Convention With a New Event Franchise
In pulling together the reimagined Brandweek symposium this past spring and summer we learned a great deal about programming, and hosting, an ambitious thought leadership summit devoted to brand...
View ArticleHow Holiday TV Became Cable’s Hottest Battleground
On cable TV, it's beginning to look a lot like Christmas--and not just on Freeform's 25 Days of Christmas and Hallmark Channel's Countdown to Christmas, which for the past decade have dominated the...
View ArticleConsumers Are Coming for Their Data, and Some Companies Are Giving Them Control
Ask any marketer about data and watch how fast they salivate. However marketers collect data--either directly from consumers or purchased through data miners--the advertising industry just can't get...
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