7 Ways Marketers Can Use Corporate Morality to Prepare for Future Data...
With new laws governing data privacy of and for consumers, companies are forced to be transparent about what data they collect, how they use that data and where they are distributing or selling it. The...
View ArticleIntel Appoints Dentsu Aegis Network as Its Global Media Agency of Record
Tech giant Intel has selected Dentsu Aegis Network as its global media agency of record following a review. The holding company will serve the client through a dedicated unit called "Team Intel"...
View ArticleHow to Hone Your Marketing Strategy to Resonate on a Global Scale
Globalization is not a new phenomenon. Some argue that Genghis Khan and the Mongols are responsible for international influence and trade. Others believe the World Wars economically drew the globe...
View ArticleBarbie Adds Doctor Who, Dana Scully and More to Its Growing Roster of Modern...
If you're a dedicated Whovian who also likes seeing more STEM role models for girls, there's reason to rejoice. Mattel has paired up with BBC Studios to celebrate the long-awaited arrival of the...
View ArticleIt’s Time to Embrace the Creativity Explosion Advertising Is Undergoing
If someone were to ask you to describe the ad business in 2018, what would you say? I'd compare it to New York in the '70s. That's the decade the city was on fire--and not just metaphorically. New York...
View ArticleInside Papa John’s Transformation: How Diversity and Marketing Leaders Are...
Papa John's is ready to embark on a new chapter--one without former founder John Schnatter, who was publicly ousted from the brand (and all of Papa John's marketing) following his use of the N-word and...
View ArticleBeautyrest Changes the Conversation Around Sleep as Its Industry Undergoes...
Purchasing a mattress has changed dramatically in recent years. A once sleepy category has undergone massive disruption with direct-to-consumer brands like Casper shaking up the market. For a legacy...
View ArticleAshley Graham and Ayesha Curry Are Partnering With Ellen Digital Network
Ellen DeGeneres' Ellen Digital Network already includes ventures from original digital series, such as Momsplaining with Kristen Bell, to the popular app Heads Up! Now, it will add Ashley Graham and...
View ArticleBloomin’ Brands Sends U.S. Account to Mediahub
Bloomin' Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba's Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review...
View ArticleGirls Demand an End to the ‘Dream Gap’ Limiting Their Careers in Barbie’s...
It's nearly International Day of the Girl, a moment of global discussion about the way today's girls are raised and respected, and Mattel's Barbie brand is coming out swinging with a powerful spot in...
View ArticleTaking a Page From HBO, FX and AMC Expand Their Ad-Free Streaming Offerings...
Last year, FX and AMC rolled out new offerings that gave subscribers ad-free access to their shows for an additional monthly fee. But initially, FX+ and AMC Premiere were available only to subscribers...
View ArticleAT&T Will Launch a New OTT Service Next Year Featuring HBO to Compete With...
AT&T is going OTT. The company will launch a direct-to-consumer streaming service in the fourth quarter of 2019, WarnerMedia CEO John Stankey said today. "This is another benefit of the...
View ArticleHere Are 3 Updates Facebook Announced at Its Global Partner Summit
Facebook announced three new updates to its Facebook Marketing Partners program at its annual Global Partner Summit in New York Wednesday. The social network has begun testing its Creative Compass tool...
View ArticleAmerican Express Consolidates Global Media Business With IPG’s UM, Ending 20...
American Express has concluded a global media review officially launched in May, choosing IPG's Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying...
View ArticleHearst Magazines Announces Sweeping Staffing Changes
Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and...
View ArticleThis Unforgettable Obituary Is a Soaring, Baffling, Heartbreaking Ode to a...
It's only human to want it all: To live a long and fruitful life, to be surrounded by loved ones, to find comfort in routines, but also to have a glorious end that would keep your memory alive for...
View ArticleKeegan-Michael Key Wants to Work With Brands That Democratize Their Goods and...
For Keegan-Michael Key, choosing which brands to work with is all about evaluating accessibility. The comedian, who is famous for his work on shows like MADtv and Key & Peele, spoke with Adweek at...
View ArticleWorkplace By Facebook Can Now Deploy Facebook’s Safety Check Feature
Facebook has brought its Safety Check--which enables people to check on the status of friends and family during times of crisis and lets those in affected areas mark themselves as safe--to its...
View ArticlePrivacy Experts Implore Lawmakers to Give Consumers Control Over Their Data
Data privacy experts and advocates encouraged federal lawmakers at a Senate Commerce Committee hearing Wednesday to draft strict data protection regulation that would give consumers vastly more control...
View Article4A’s Restructures Events to Focus on ‘Tangible Actions,’ Cancels 2019 Spring...
The 4A's, the organization founded in 1917 that serves more than 700 member agencies across 1,300 offices, announced today a restructuring of sorts, pivoting to events that focus on "tangible actions."...
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