Brendan Spain, VP of Advertising at the Financial Times, Explains Why Print...
The paper that stands out on the newsstand is profitable "before an ad goes into the newspaper," said Brendan Spain, vice president of advertising for the Americas at the Financial Times. Adweek caught...
View ArticleWhy AI Is the Next Frontier in Weaponized Social Media
When P.W. Singer set out to write a book about military use of social media in 2013, he couldn't have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see...
View ArticleStudy Finds That Twitter Still Has a Major Fake News Problem
Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and...
View ArticleContinuous Innovation Is the Only Way to Stay Relevant, Says Drone Racing...
Brands measure all sorts of data points to determine whether or not consumers are happy with a product or message. But, in the world of Nick Horbaczewski, founder and CEO of the Drone Racing League...
View ArticleNew WPP CEO Announces First 3 Executive Appointments
Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago. A spokesperson for WPP confirmed a series of three reported executive...
View ArticleWhy Knowing Your Audience Matters More Than Ever
At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he's seeing in the advertising industry and ways brands could improve in...
View ArticleInstagram: Here’s How to Customize Your Nametag
Instagram recently introduced a Nametag feature, which gives each user a scannable code that other users can scan to go to their profile. Users can customize their Nametag in a variety of ways. Our...
View ArticleDespite Recognizing the Importance of Personalization, Marketers Are Still...
By the time the holiday shopping season arrives, you and I will have been exposed to, on average, well over one million brand messages in this calendar year alone. As a result of that onslaught, we've...
View ArticleNathan Lump Leaves Travel + Leisure as Editor in Chief
Nathan Lump announced to staff today that he's stepping down after four years as editor in chief of Travel + Leisure. "I really thought I accomplished what I came in to do," Lump said. "I like...
View ArticleWhy Brands Need to Market Experiential Campaigns Like Products
The success of the world's greatest companies comes back to the quality of their products. A world-class product is irreplaceable to the user and generates word-of-mouth marketing. Many of the world's...
View ArticleWill Location Data From Instagram Soon Make Its Way Over to Facebook?
Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet...
View ArticleAppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...
View ArticleThis Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...
View ArticleWhat Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and brand reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of Publicis as its global media agency of record, according to sources with direct knowledge of...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
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